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We are in a numbers game.
To meet a fundraising goal, you need to have the right numbers — gifts that add up to and, you hope, even exceed your goal.
While the numbers are a bit different for a capital, comprehensive or other larger campaign (even more top-heavy) and for an annual-giving program, you can determine the typical range of gifts needed to reach your goal.
- Categories:
- Major Gifts
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.