Major-Gifts Fundraising: It's a Numbers Game
We are in a numbers game.
To meet a fundraising goal, you need to have the right numbers — gifts that add up to and, you hope, even exceed your goal.
While the numbers are a bit different for a capital, comprehensive or other larger campaign (even more top-heavy) and for an annual-giving program, you can determine the typical range of gifts needed to reach your goal.
- Categories:
- Major Gifts
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
