Major Fundraising Campaigns Are Alive and Effective

Valid strategic planning understands that every organization — even ones part of national systems — is unique. But even more so, it frustrated me because the planner has no depth of fundraising experience. And now at least a few folks are scurrying back and sharing a "trend" that is not real.

Yes, many institutions are in perennial campaigns — whatever that might mean for that institution. An annual-giving program for sure. An endowment program hopefully. Maybe a special major-gifts effort or a strategic series of smaller campaigns. The approach should be tailored to the organization and its valid needs — and potential — at that period in time. We are big proponents of an organization not in a campaign having a diverse menu of major-gift opportunities to share with potential donors.