Gold Awards Flashback: Leader Dogs for the Blind (2012 Campaign of the Year)

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Fundraising Campaign of the Year from Leaders Dogs for the Blind and Huntsinger & Jeffer.

All you'll find in the 2012 Fundraising Campaign of the Year is a letter, reply device and poster. But that simple package, with the poster serving as both a premium that any dog lover would appreciate and, at the same time, as an informative piece that explained the work of the organization and presented its case for continued support, was a huge hit.