Gold Awards Flashback: Leader Dogs for the Blind (2012 Campaign of the Year)
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Fundraising Campaign of the Year from Leaders Dogs for the Blind and Huntsinger & Jeffer.
All you'll find in the 2012 Fundraising Campaign of the Year is a letter, reply device and poster. But that simple package, with the poster serving as both a premium that any dog lover would appreciate and, at the same time, as an informative piece that explained the work of the organization and presented its case for continued support, was a huge hit.
It had a response rate of more than 10 percent and brought in $124,200 for Leader Dogs for the Blind with an average gift of nearly $46 and a cost to raise a dollar of just 12 cents.
Then, get your submissions ready for the 2014 Gold Awards. The deadline is Aug. 22. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2013, and Dec. 31, 2013.
Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75 apiece.
Each entry must be submitted individually and be accompanied by its own entry form, tracking sheet and check. Please submit two copies of each entry.
Entries should be mailed to:
FundRaising Success Gold Awards
1500 Spring Garden St., 12th Floor
Philadelphia, PA 19130
Attn: Joe Boland
You can get an entry form, tracking sheet and additional information here, then get moving! We look forward to reviewing your entries and engrossing ourselves in these wonderful campaigns.