Gold Awards Flashback: Democratic National Committee (2011 Telefundraising Campaign of the Year)
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Telefundraising Campaign of the Year from the Democratic National Committee and Chapman Cubine Adams + Hussey.
From the write-up:
In the world of fundraising, where organizations are planning their year-end appeals while the ice-cream trucks are still beckoning to vacationing students mid-week mid-day, two months doesn't seem like a long time. But that was all it took for the Democratic National Committee to pull off the highest-grossing major-donor phone campaign in its history. Created by Chapman, Cubine, Adams & Hussey on behalf of the DNC, the "Final Days" (as in there were 40 days left until the 2010 elections) campaign actually beat the highest-income-producing campaign from the record-setting 2008 presidential election by 10 percent. Plus, according to CCA&H's Lon Chapman, "the astonishing 72 percent credit card pledge rate meant that nearly three quarters of the money was collected within 72 hours."
Then, get your submissions ready for the 2014 Gold Awards. The deadline is Aug. 22. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2013, and Dec. 31, 2013.
Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75 apiece.
Each entry must be submitted individually and be accompanied by its own entry form, tracking sheet and check. Please submit two copies of each entry.
Entries should be mailed to:
FundRaising Success Gold Awards
1500 Spring Garden St., 12th Floor
Philadelphia, PA 19130
Attn: Joe Boland
You can get an entry form, tracking sheet and additional information here, then get moving! We look forward to reviewing your entries and engrossing ourselves in these wonderful campaigns.