Giving USA 2014: Giving on the Rise and the Importance of Individual Donors
This also means, with the economy brightening and donors more comfortable giving again, there is tremendous opportunities for fundraisers to connect and engage with individual donors, foundations and corporations alike. There are untapped dollars out there, and if the projections are accurate, giving is only going to continue to rise. Look for opportunities where your mission lines up with a corporation's core values, and keep an eye toward grants that fit both your needs and the foundation's desire to give to specific causes and/or programs.
But most importantly, continue being the great stewards you are for your individual donors, no matter the level. Because without them, all the great work each and every nonprofit organization does would not be possible.