Gear Up for a Holiday Fundraising Campaign With These Tips
Earlier this year, Memphis' Hope House launched a social-media fundraising campaign using the hashtag #OneChildMemphis. Social media is an engine for word-of-mouth advertising. If you're not using it to market your campaign, you're missing out on an unlimited pool of potential donors.
Set yourself apart
With so much generosity and good cheer, it should be easy to raise money during the holidays. Unfortunately for you, hundreds of other nonprofits are out trying to raise support for their causes at the same time. To succeed, you need to stand out in more ways the one. Nonprofits that ask for money but make it difficult to donate won't last. If you ask for donations on the street, give people who don't carry cash a chance to donate by turning your smartphone into a credit card terminal. Mobile credit card readers are usually free (providers typically take a 1 percent to 3 percent portion of the purchase).
As you promote your cause, set yourself apart in how you approach people. If your nonprofit is guilts people into donating, they might donate so you leave them alone. Think about building partnerships instead. If you have a worthy cause and a good plan, generous people will come on board.
Melissa White is a blogger who also works for a nonprofit that helps the mentally ill.