How to Activate Your Board Members' Energy for Fundraising
Have you ever asked board members to participate in fundraising?
What happened? Did they return your email or phone calls? Did they look away, avoiding your gaze?
Well, I don't blame them. Why? Because many board members think that fundraising is something quite awful. They have made up all these myths in about fundraising.
They are especially afraid that you will ask them to monetize their friends (which you should never do!).
Many board members are especially confused about what fundraising is and what it is not.
You have a wonderful opportunity to educate your board members about what good fundraising really looks like. This is the first step to activate them to happily help in fundraising.
Let's correct the myths that they conjure up and clear up the confusion. Let's take this chance to educate our board members about how good fundraising really works in 2014.
Correct these 3 myths about fundraising
Many board members think three things about fundraising. It's about asking. It's about strangers. And it's about money. They think fundraising equals "asking strangers for money."
They think fundraising is about asking:
- We all know that good fundraising is not about asking. If you make it all about asking, your donors will think all you want is their money. And they won't stick with you or renew their gifts.
- Smart fundraising today works toward a longer-term relationship with your donors, a partnership, participation, involvement and a bit of joy.
- Today we know that treating donors like ATMs will not create long-term revenue. Treating them like friends and family will keep them giving.
They think fundraising is about approaching strangers:
- Does good fundraising focus on strangers and cold calls? Rarely!
- Smart fundraising today focuses on our current donors — who already know us. Who believe in us. Who have already invested in our cause.
- Today good fundraising is all about retention: keeping our current donors on board and hopefully turning them into raving fans for the cause, die-hard friends who will stick with us for the long run.