Leave the Story Better Than You Found It
Successful fundraising professionals are storytellers.
This resonated this week at the Peabody Awards in New York City. The awards acknowledge excellence in electronic media — and are recognized by the industry insiders as most prestigious.
In closing, host Scott Pelley, anchor for "The CBS Evening News," spoke of the web of stories that were told by the winners from radio, TV and the Internet. Stories that moved the human spirit.
- Categories:
- Creative
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
