Engage P2P Spotlight: 5 Steps for Effective Donor Cultivation

One of the big nuts to crack when it comes to peer-to-peer fundraising is retaining and cultivating peer-to-peer donors. That can be especially challenging when said donors donated strictly because a friend or family member asked them to, with no real affinity for the nonprofit itself.

At Engage P2P: Redefining Peer to Peer this coming Tuesday, FundRaising Success is tackling that retention and cultivation in the general session "Best Practices for Retaining and Converting Peer-2-Peer Donors Online." The conference takes place at the Capital Hilton in Washington, D.C., and there's still time to register. Register here and use the promo code "FSNEWS" for a special $100-off rate, but hurry — seats are limited and only a few remain!