Engage P2P Spotlight: 5 Steps for Effective Donor Cultivation

One of the big nuts to crack when it comes to peer-to-peer fundraising is retaining and cultivating peer-to-peer donors. That can be especially challenging when said donors donated strictly because a friend or family member asked them to, with no real affinity for the nonprofit itself.

At Engage P2P: Redefining Peer to Peer this coming Tuesday, FundRaising Success is tackling that retention and cultivation in the general session "Best Practices for Retaining and Converting Peer-2-Peer Donors Online." The conference takes place at the Capital Hilton in Washington, D.C., and there's still time to register. Register here and use the promo code "FSNEWS" for a special $100-off rate, but hurry — seats are limited and only a few remain!

In Today in Fundraising, our daily weekday e-newsletter, Dan Germain, vice president of business development at Small World Labs, tackled cultivation best practices, which certainly should be applied to any type of donor cultivation, whether the donors came in through a peer-to-peer campaign or not. Germain, who is both a presenter and planning committee member for Engage P2P, provided these "5 Steps for Effective Donor Cultivation":

• Identification
• Cultivation
• Evaluation
• Involvement
• Stewardship

Read more about these five steps here.

And if you're looking to learn more insights on retaining and cultivating peer-to-peer donors and a whole lot more on peer-to-peer fundraising, join us on Tuesday at Engage P2P! Get more info here, and register here. Makes sure to use the promo code "FSNEWS" for $100 off the registration fee.

Hope to see you there!