Engage P2P Spotlight: 3 Ways to Successfully Incorporate Independent Fundraising Events
In less than a month, FundRaising Success hosts its brand-new conference, Engage P2P: Redefining Peer-to-Peer Fundraising. We have a wonderful lineup of presenters and advisors, including Cassidy Richards, principal consultant at online marketing agency and a sponsor of Engage P2P Charity Dynamics.
Earlier this year, Richards wrote a guest ProSpeak blog post sharing "3 Ways to Successfully Incorporate Independent Fundraising Events," based off findings of the Independent Fundraising Event (IFE) Study from Charity Dynamics:
- Have a strategy. A necessity when launching any new initiative, conceptual development is listed as the primary skill required to launch an IFE program. Proper time and energy should be invested to ensure that a strong strategy is in place.
- Choose the appropriate IFE model. There are three basic IFE program models: all-in-one/open, hub and campaign. A hub model may be a great place to start, but once experience is gained, an organization may choose to move to the open model.
- Listen to your donors. If you are having doubts about launching an IFE program, consider sending out a poll to your donors or organizing a focus group with your target audience to see if there is demand for one. Many respondents list donor-driven demand as the primary reason for launching their programs.
Of course, fundraising events should incorporate some element of peer-to-peer fundraising as well, which Richards is a big proponent of. That's why she is part of the Engage P2P Advisory Board.
Make sure to join Richards and your fundraising colleagues at Engage P2P: Redefining Peer to Peer on Oct. 21 in Washington, D.C. Get more info here, and register here. Makes sure to use the promo code "FSNEWS" for $100 off the registration fee.
Hope to see you there!