Engage P2P Spotlight: 3 Ways to Successfully Incorporate Independent Fundraising Events

In less than a month, FundRaising Success hosts its brand-new conference, Engage P2P: Redefining Peer-to-Peer Fundraising. We have a wonderful lineup of presenters and advisors, including Cassidy Richards, principal consultant at online marketing agency and a sponsor of Engage P2P Charity Dynamics.

Earlier this year, Richards wrote a guest ProSpeak blog post sharing "3 Ways to Successfully Incorporate Independent Fundraising Events," based off findings of the Independent Fundraising Event (IFE) Study from Charity Dynamics:

1. Have a strategy. A necessity when launching any new initiative, conceptual development is listed as the primary skill required to launch an IFE program. Proper time and energy should be invested to ensure that a strong strategy is in place.
2. Choose the appropriate IFE model. There are three basic IFE program models: all-in-one/open, hub and campaign. A hub model may be a great place to start, but once experience is gained, an organization may choose to move to the open model.
3. Listen to your donors. If you are having doubts about launching an IFE program, consider sending out a poll to your donors or organizing a focus group with your target audience to see if there is demand for one. Many respondents list donor-driven demand as the primary reason for launching their programs.

Read more about independent fundraising events and the study here.

Of course, fundraising events should incorporate some element of peer-to-peer fundraising as well, which Richards is a big proponent of. That's why she is part of the Engage P2P Advisory Board.

Make sure to join Richards and your fundraising colleagues at Engage P2P: Redefining Peer to Peer on Oct. 21 in Washington, D.C. Get more info here, and register here. Makes sure to use the promo code "FSNEWS" for $100 off the registration fee.

Hope to see you there!