Encouraging Nonprofit Membership Involvement: 5 Strategies
Your nonprofit has likely already built out your volunteer opportunities and your fundraising strategies, but what about your nonprofit membership program? Your membership program has a unique opportunity to encourage consistent revenue from supporters, continuous community support and higher engagement levels for your nonprofit than other efforts.
Encouraging and retaining memberships are essential to maintaining your nonprofit’s involvement with the community. In order to best encourage advancement of nonprofit membership programs we recommend the following strategies:
- Define your membership program.
- Make it easy to sign up and login.
- Communicate frequently with members.
- Host member-only events.
- Provide additional member incentives.
Ready to learn more about memberships in the nonprofit space? Let’s dive into the first strategy!
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.