Engagement Remains Top Goal for Nonprofits and Associations, Survey Reveals
Advanced Solutions International (ASI), a provider of cloud software and services for associations and nonprofits, and the developer of iMIS Engagement Management System, announced the release of the 2026 Membership Performance Benchmark Report by iMIS.
The 2026 iMIS survey was conducted in late 2025 and collected insights from more than 400 association and membership professionals across the United States, Canada, Europe, the Middle East, India, Africa, and the Asia-Pacific region. This year’s report covers trends in membership growth and engagement, causes of attrition and re-engagement strategies, tech investment plans, non-dues revenue opportunities, key performance metrics, and actionable insights.
Key findings from the report include:
- 71% currently have or plan to invest in membership management software.
- Retention increased or plateaued for three in four organizations, while only 15% experienced a decline.
- 70% believe that email is a top method to recoup lapsed members.
- 38% increased member engagement, and 43% held engagement rates steady.
- 36% are extremely confident about future growth and sustainability, increasing from last year’s 25%.
- The top goal remains to increase engagement.
- The top challenge is inadequate integration between member management systems and their corresponding websites.
“Membership organizations are adapting to rapid changes in technology and member expectations,” said Debbie Willis, Vice President of Global Marketing at ASI. “This year’s benchmark report provides actionable insights to help associations and non-profits strengthen engagement, optimize their tech stack, and position themselves for sustainable growth in 2026 and beyond.”
Access the "2026 Membership Performance Benchmark Report" here
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
