Encouraging Nonprofit Membership Involvement: 5 Strategies

By Adam Weinger

Your nonprofit has likely already built out your volunteer opportunities and your fundraising strategies, but what about your nonprofit membership program? Your membership program has a unique opportunity to encourage consistent revenue from supporters, continuous community support and higher engagement levels for your nonprofit than other efforts.

Encouraging and retaining memberships are essential to maintaining your nonprofit’s involvement with the community. In order to best encourage advancement of nonprofit membership programs we recommend the following strategies:

Define your membership program.
Make it easy to sign up and login.
Communicate frequently with members.
Host member-only events.
Provide additional member incentives.

Ready to learn more about memberships in the nonprofit space? Let’s dive into the first strategy!

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Adam Weinger Author's page

Adam Weinger is the president of Double the Donation, a provider of matching gift and workplace giving tools for nonprofits and educational institutions. Adam created Double the Donation to help organizations increase their annual revenue through workplace giving programs.