Where Nonprofits Invest Their Interactive Dollars

In the not too distant past, we dialed 411 for information, went to the store to shop and called our friends on the phone. Today, though, we Google for information, visit Amazon to shop and Facebook our friends in between.

In short: We engage online.

The Interactive Investment Benchmark Study from Charity Dynamics shows that nonprofit professionals are well aware of this trend and wisely investing in solutions that will help their organizations be a part of the ever-growing online interaction pie.