Companies That Walk the Philanthropic Walk
Hank Rosso, one of the leaders of modern fundraising, noted that fundraising professionals seek funds primarily from individuals, corporations, foundations, associations and organizations. With respect to corporations, many themes have focused around the fact that corporations are greedy and only care about generating profits. Many articles and stories continue to paint corporations in a very negative light. While many companies certainly earn their reputations by only being self-serving, others care about the communities they support through philanthropy.
There are a variety of reasons why corporations give to a variety of causes. According to CFRE K. Scott Sheldon in Henry A. Rosso and Associates' "Achieving Excellence in Fund Raising," some common reasons include:
- Good corporate citizenship
- Enlightened self-interest
- Individual leadership initiative
- Quid pro quo interests
In a 2011 MainStreet article, "The 10 Most Charitable Companies in America," author Greg Emerson writes that five companies listed in the Chronicle of Philanthropy's 2011 Survey of Corporate Giving gave more than 5 percent of their 2009 profits to charity in 2010 (most generous), and five companies were listed that gave the most money to philanthropic causes in 2013 (biggest donors).
The most generous corporations (by amount and percent of 2009 profits):
- Kroger $64,000,000. (10.9 percent)
- Macy's $41,226,887. (8.1 percent)
- Safeway $76,500,000. (7.5 percent)
- Dow Chemical $34,237,817. (7.3 percent)
- Morgan Stanley $55,641,610. (5.7 percent)
The biggest donors (by amount and change from previous year)
- Wal-Mart $319,454,996. (10.9 percent increase)
- Goldman Sachs $315,383,413. (353.3 percent increase)
- Wells Fargo $219,132,065. (8.5 percent increase)
- Bank of America $207,939,857. (0.6 percent decrease)
- ExxonMobil $198,692,197. (6.2 percent increase)
I want to share two examples of corporate philanthropy from this list.
I work closely with Kevin Thompson, director of public affairs and governmental relations for Wal-Mart in Indiana. Wal-Mart has been a very important supporter of philanthropy, and that includes The Salvation Army in Indiana. We appreciate his leadership and the company's focus on caring for the communities the company serves.
- Cause Marketing/Corporate Partnerships
Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.