Beyond Events: Creative Approaches to Peer-to-Peer Fundraising
Do you ever think you might be missing out on creative new ways to use peer-to-peer tools and approaches beyond traditional events?
Don’t get me wrong — traditional run, walk and ride events are highly effective. But non-traditional peer-to-peer campaigns have an important place in fundraising, too. They’re often less expensive to pull off than traditional events. And they can be a great way to supplement traditional peer-to-peer events year-round, especially in the times between events.
Here are a few examples of approaches to get your supporters involved beyond traditional events:
Livestreaming is when someone is videoed doing something In Real Life (IRL) for audiences to watch on platforms, such as Twitch and YouTube. People playing video games typically drive the most traffic, but folks are also hosting talk shows, creating arts and crafts, and presenting musical performances — all IRL.
Simply put, livestream fundraising entails tapping into the livestreaming channel to raise funds. For example, it might involve partnering with people who already have an audience to raise funds on behalf of your organization while they are livestreaming. While it doesn’t replace walks/runs and peer-to-peer campaigns, livestream fundraising can raise the same amount of funds in hours that might take weeks in more traditional peer-to-peer fundraising.
If your organization is an educational institution, create online campaigns that allow your alumni to raise funds for programs at your organization that mean the most to them, such as athletics, scholarships and research.
Set up an environment in which your supporters can sign up to do X if their friends and family donate a certain amount of money.
Ask your constituents to “donate” their special event — for example, birthdays, weddings, baby showers and other events — to your organization by asking friends and family to donate to your organization in lieu of presents.
If you have a mission tied to supporting the fallen, injured or lost due to disease, disorder, injustice or war, provide your constituents with online tools to raise funds in the name of someone who has touched their life.
If your organization is a food bank or does drives (food, clothing, etc.) as part of its mission, get your supporters involved by asking them to create their own virtual drives. Provide them with online tools and suggested email content to help them use emails and social media to ask their friends and family to donate. Set up the campaign on your website so your supporters’ friends and family can place items in a virtual shopping cart that represent what you can do with the money they decide to donate.
There are so many ways to use the peer-to-peer fundraising model to raise funds and engage with supporters. Here are a few ways to learn more:
- Read our free guides: “Creative Approaches to Peer-to-Peer Fundraising” and “The Nonprofit’s Guide to Peer-to-Peer Fundraising”
- Watch free recorded sessions with tips and tricks on peer-to-peer fundraising: www.peertopeerworld.com
- Contact Cathexis Partners to chat about ideas for peer-to-peer fundraising at your organization.
Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits.
Mark also serves on the editorial advisory board for NonProfit PRO, where he contributes monthly to his blog, “Nonprofit Tech Matters.”