Why, Oh, Why Do We Have to Keep Writing About Donor Retention?
Every, single day when I open my e-mail inbox or an industry publication, there it is — the word RETENTION. Just today I got an e-mail about retention strategies and a separate e-mail about retention metrics — not to mention the e-mail last week about the "secrets" to retention.
It's almost like "retention" is in my inbox as much as "weight loss solutions" — and, similar to losing weight, I ask, why is this so hard? In my opinion, there are three reasons this seems to be such a problem for the nonprofit industry:
- Categories:
- Retention
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
