Survey Results Are In! (The Real Skinny on Nonprofit Data)
Two weeks ago I used my blog, Twitter, LinkedIn and even my colleagues at The Agitator blog to get as many nonprofits as possible to take a 10-minute survey. Why? Well, in early April I had a two-part blog on modeling that was the outcome of me asking experts in the industry four questions about modeling and how it can help those in the nonprofit industry be better fundraisers and marketers.
The reaction to the blog was great! How do I define great? I got lots of e-mails asking for additional thoughts and dialogue. And guess what … many of those e-mails were from nonprofits that all seem to be worried about their internal data — the amount, the quality and, yes, even some worry about the value of the data.
So I created this survey to get a better understanding about data straight from the nonprofits!
And boy did I hear from nonprofits. More than 500 organizations took the time to give me their thoughts on what they capture and how they use it. To set the landscape, let me go ahead and give you some stats on who those 500 organizations were. I did not ask organizations to tell me their names, but I did ask them to identify several things about themselves.
Type of organization responding
Environmental/Animals …… 10.6%
International Affairs …… 2.7%
Arts/Culture …… 10.3%
Health …… 12.5%
Human Services …… 29.2%
Public Society Benefit …… 6.9%
Education …… 18.3%
Religion …… 7.2%
Foundation …… 2.4%
Coverage of organization
Regional …… 65.3%
National …… 20.7%
Global …… 14.1%
Less than $100,000 …… 5.8%
$100,000 - $249,999 …… 6.4%
$250,000 - $499,999 …… 7.4%
$500,000 - $999,999 …… 8.5%
$1 million - $4.99 million …… 29.7%
$5 million - $9.99 million …… 11.7%
$10 million - $49.99 million …… 17.8%
$50 million - $99.99 million …… 4.8%
$100 million - $499.99 million …… 4.5%
More than $500 million …… 3.4%
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.