4 Strategies to Dramatically Increase Nonprofit Donations
There are three things I’ve found donors love when it comes to making donations.
- To leverage their money.
- To be part of a winning strategy.
- To be in control of how their money is used.
To be a donor-centered fundraising expert, you must:
1. Know what donors love.
2. Offer these lovable things to them.
Got it? It’s that simple, yet very few organizations do this successfully.
Instead, they ask donors to do things they don’t want to do. They offer limited giving options. And they make folks wonder where their gift will really be applied.
Wrong, wrong, wrong.
Today I’m here to tell you what works. I’ve not only found these four things to be true anecdotally, based on personal experience with a range of different charities, but there’s also research to back this up.
If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.