Giving Tuesday 2022 is behind us, but you're still in the midst of the push for year-end funds. It's important for your team to make the most of its time to produce the best fundraising results during the year-end crunch.
From social to email to direct mail, there are a lot of channels to consider when trying to reach donors. SOME (So Others Might Eat) is getting ready to add text messaging to its mix.
"Kimberly really responds to texts, but Mark has let us know that texts aren't the best way to reach him, so we still have targeted email to reach out to you though — or even the direct response plan because we do have a lot of supporters that still respond to direct mail,” Crystal Schanette, director of data services at SOME, said. “So it's great because we are able to use all those channels and really meet people where they are."
In this episode of The NonProfit Voice Tech Series, Schanette and Kimberly O'Donnell, chief fundraising and engagement officer at Bonterra, join Mark Becker, founding partner of Cathexis Partners and editorial advisory board member of NonProfit PRO, to discuss tools that can make your team fundraise more efficiently.
Listen to learn more about saving time by automating messages based on segmentation and donor actions, reaching more donors through multichannel engagement, and using predictive analytics to target and personalize donor outreach.