The language we use to define people triggers automatic associations in our minds and influences the way we think and feel about them. If we are framing groups based on their deficits, our minds will only associate them with their deficits.
Trabian Shorters
Leeann Alameda
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Leeann Alameda has more than 20 years of experience in directing and implementing best practices in marketing, branding, communications and advertising in both the private and nonprofit sectors. She is the founder and principal consultant of Alameda Marketing Solutions, which provides marketing strategy and branding services for nonprofits, foundations and mission-driven businesses.
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