Tom Harrison

Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.

Tom Harrison: Many people talk about integrated marketing or multichannel 
marketing, but when you dig deeper you find out they mean direct mail and outbound telemarketing.

Kyla Shawyer: There was a time when Operation Smile was using very few channels to communicate with our donors. We had to acknowledge that people wanted diversity and demanded choices. The more ways we communicated with them, the more likely they were to receive our message and respond.

To: Geoff Peters
I enjoyed your article in FundRaising Success (“Fundraising and the Economy,” January). Couldn’t have come out at a better time. Your explanation of the two most vulnerable channels is insightful, and your multichannel point is right on target.

FundRaising Success is kicking off the new year with some changes to our Editorial Advisory Board. Here's a quick introduction to the new members. Be sure to keep an eye on future editions of the FS Advisor for interviews with these fundraising pros.

FundRaising Success is kicking off the new year with some changes to our Editorial Advisory Board. Here's a quick introduction to the new members. Be sure to keep an eye on future editions of the FS Advisor for interviews with these fundraising pros.

“Vision without fundraising is hallucination.” — Russ Reid President and CEO Tom Harrison quoting MINDset direct Principle and Founder Kristin McCurry at the DMA Nonprofit Federation’s 2008 Nonprofit Leadership Summit held last week in Palm Beach, Fla.

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