Tom Gaffny

Veteran fundraising consultant Tom Gaffny provided 10 timeless keys to fundraising success that he's crafted over the past two decades during his session, "The 10 Commandments: 10 Ageless, Irrefutable, Non-Negotiable Keys to Optimizing Your Fundraising Success," at the DMA Nonprofit Federation's 2011 New York Nonprofit Conference held last month.

Veteran fundraising consultant Tom Gaffny provided 10 timeless keys to fundraising success that he's crafted over the past two decades during his session, "The 10 Commandments: 10 Ageless, Irrefutable, Non-Negotiable Keys to Optimizing Your Fundraising Success," at the DMA Nonprofit Federation's 2011 New York Nonprofit Conference held last month.

Veteran fundraising consultant Tom Gaffny provided 10 timeless keys to fundraising success that he's crafted over the past two decades during his session, "The 10 Commandments: 10 Ageless, Irrefutable, Non-Negotiable Keys to Optimizing Your Fundraising Success," at the DMA Nonprofit Federation's 2011 New York Nonprofit Conference held last month.

A strong offer can make all the difference in helping your organization raise more money from prospects. In his session at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference last week, Tom Gaffny, principal and founder of Tom Gaffny Consulting, examined fundraising offers to demonstrate what works and what doesn't.

When creating a holiday fundraising campaign, it’s important to make your message as specific and tangible as possible, says Tom Gaffny, executive vice president and managing director of the fundraising division of relationship-marketing firm Epsilon. In 2005, Epsilon won five awards for creative excellence in the nonprofit sector from the New England Direct Marketing Association (NEDMA), one of which was a Gold Award in the category of Best Art Direction for its work on a holiday campaign for Volunteers of America — an organization dedicated to helping at-risk youths, elderly, abused and neglected children, the disabled and the homeless. Gaffny says there are

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