Steve Rubel

Spam filters are a definite improvement in the world of cyber communications. But, face it, it’s annoying and potentially costly to have legitimate e-communications trapped in overzealous filters.

There’s a solution: RSS, or Really Simple Syndication. And, yes, it really is simple. Nonetheless, while some nonprofit organizations have been using RSS as an alternative to e-mail for some time now, others have hung back, unconvinced that a significant percentage of Web users actually are using RSS readers.

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