Soren Grau

Late last month, FundRaising Success launched its second e-strategy guide, Giving 2.0, a twice-monthly (for now) e-letter that offers insight, tips and advice on the most cutting-edge tactics that fundraisers are (or should be) using to meet their goals.

With just the click of a mouse, shoppers can buy nearly any product online — from groceries to cars, from insurance policies to home loans. And potential donors can form intimate relationships with the nonprofit organizations of their choices — getting information, registering for events and responding to other calls to action, and, ultimately, making donations or, better yet, signing up for automatically deducted monthly giving programs.