Soren Grau

Soren Grau
More Than Just a Warm Fuzzy

With just the click of a mouse, shoppers can buy nearly any product online — from groceries to cars, from insurance policies to home loans. And potential donors can form intimate relationships with the nonprofit organizations of their choices — getting information, registering for events and responding to other calls to action, and, ultimately, making donations or, better yet, signing up for automatically deducted monthly giving programs.