Ted Hart speaks with Philip King, vice president of mobile and business development at Sheads & Associates, a Cornerstone Co., about mobile fundraising on his Nonprofit Coach radio show.
Read MoreGlobal mobile statistics make Internet statistics look meager by comparison. Mobile subscriptions across the globe are expected to reach 4.6 billion by the end of this year, and mobile broadband subscriptions are estimated to top 600 million in 2009, having overtaken fixed broadband subscribers last year.
Read MoreFor many of you the upcoming holiday season will be the busiest time of the year for donations, and an increasing portion of those donations are arriving via your Web site. As a result, more of you are paying attention to your online donation pages. If you’re like many of our clients, all kinds of people are providing input, opinion and even demands about what your online donation pages should look like: “Center this.” “Add that image.” “Add this video.” “Make it look more like that other charity’s donation page.” Any of this sound familiar?
Read MoreThe question many nonprofit leaders ask is, “How much time should I be spending on social media?” The answer depends on your goals.
Read MoreThis month’s topic is dear to my heart. As the leader of a tool-building company, I spend a lot of time talking to organizations about the digital tools they’re using, the tools they like and the tools that don’t work. To keep this simple, I’ll group tools into categories or levels. Imagine you’re in the elevator of an e-philanthropy department store, and you’re ready to shop …
Read MoreI have found that when talking about great online fundraising campaigns, we often cite the work of very large, very well-known organizations. But most of you — by definition — are small and have less than a handful of staff. When you hear about the digital success of huge fundraisers it can be hard to connect all the dots in order to apply their lessons to your particular situation.
Read More“What is a sneezer?,” you may ask. I’m borrowing the term from Malcolm Gladwell in his fantastic book, “The Tipping Point.” If you haven’t read this yet, please do; it will help you become a great digital fundraiser. Basically, a sneezer is someone who is particularly contagious. Epidemiologists who study the spread of disease through any population note that some people are more infectious than others. Much more infectious! In the context of this article, imagine that the sneezer is an online fundraiser for your cause who is particularly good at bringing in lots of online donations.
Read MoreI hope you enjoyed last month’s article about online giving versus online fundraising, and why it’s so important to learn to distinguish one from another. For those of you who missed it, let me provide this disclaimer: I lead an online fundraising company, so my perspective is very pro-digital … but it’s also informed by 10 years of Internet fundraising experience, so I hope my insights will be of some value to you.
This month’s topic is timely as many of us face challenges in certain areas of our top-line income. As our major gifts and corporate support could be in decline in 2009, what can we do to pump up our digital giving?
Read MoreFor many fundraising organizations, the first step to becoming digital is to create a Web site. Think of this Web site as the public lobby to your digital organization. A few questions: Is it tidy? Is it inviting? Is there a friendly receptionist?
Read MoreWhen it comes to return on investment for a nonprofit’s online fundraising and donations program there is no hard and fast digital metric that serves as the gold standard … yet.
While some fundraisers have struck gold — generating 10 times their online investment in as little as three months, others just break even after three years of hard work. It’s important that nonprofits and their teams have some shared perspective and collective agreement.
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