Peter B. Wylie

One of the many arenas where online giving has established a foothold is higher education, maintains Peter B. Wylie, a data analyst, consultant and author of the book “Data Mining for Fund Raisers: How to Use Simple Statistics to Find Gold in Your Donor Database (Even if You Hate Statistics).” (See the January/February issue of FundRaising Success magazine for a preview.) “Most colleges and universities now have sophisticated Web sites, and many of them have made it fairly easy for alums and others to make electronic donations,” Wylie says. “But who are these donors? How prevalent are they? How do they differ from the