Digital retail platform talkshoplive announced its partnership with St. Jude Children’s Research Hospital and launched a “donate” button across the site to raise funds for the holiday season as part of the St. Jude Thanks and Giving campaign.
AOL announced today that its customers helped save the lives of children by generously donating to St. Jude Children's Research Hospital(R) through its fifth-annual Thanks and Giving(R) campaign. AOL, whose users doubled the amount of money they donated year over year, mounted an extensive promotional campaign across its network of sites, generating more than 467 million media, editorial and promotional impressions during the Thanks and Giving campaign, a national awareness and fundraising initiative for St. Jude Children's Research Hospital that runs throughout the holiday season. AOL contributed a total of $1.5 million to St. Jude in donations from AOL users, AOL employees, company matching grants, as well as in-kind promotions and ads on the AOL network.
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