Lisa Selner

Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.

Editor’s Note: This article contains some words and passages that some readers might find offensive or unsettling. We chose to leave them in so that the author could make his point, as well as to illustrate the powerful effect they can have on a reader. We apologize in advance for any offense. 

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