&000; May 9, 2006 By Nick Allen Nonprofits usually use search-engine marketing -- buying keywords on Google, Yahoo!, and other sites -- to drive traffic to their sites, sell merchandise, and enroll supporters on their e-mail lists. Many organizations are buying keywords, and many others are taking advantage of the Google Grants program, which offers free keywords to selected nonprofits. Amnesty International USA has been taking the next step, acquiring donors directly on search engines -- and making money on the acquisition -- through a program that involved testing a wide variety of keywords and continuous editing of the words based on their
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