The Resource Alliance is pleased to announce that Kyla Shawyer has been appointed interim CEO, a position she will hold over the course of the next year.
Kyla Shawyer
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
Tom Harrison: Many people talk about integrated marketing or multichannel marketing, but when you dig deeper you find out they mean direct mail and outbound telemarketing.
Kyla Shawyer: There was a time when Operation Smile was using very few channels to communicate with our donors. We had to acknowledge that people wanted diversity and demanded choices. The more ways we communicated with them, the more likely they were to receive our message and respond.
June 19, 2009 — The DMA Nonprofit Federation is pleased to announce that effective July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as Chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as Vice-Chairman of the Nonprofit Federation's Advisory Council.
FundRaising Success is kicking off the new year with some changes to our Editorial Advisory Board. Here's a quick introduction to the new members. Be sure to keep an eye on future editions of the FS Advisor for interviews with these fundraising pros.
FundRaising Success is kicking off the new year with some changes to our Editorial Advisory Board. Here's a quick introduction to the new members. Be sure to keep an eye on future editions of the FS Advisor for interviews with these fundraising pros.
When all is said and done, Kyla Shawyer, Operation Smile’s senior vice president of response marketing and development, says the key to the organization’s fundraising success hinges on a few simple things. ● Operation Smile continues to diversify and integrate its fundraising activity to create a more balanced and effective development portfolio for long-term revenue sustainability. ● It builds strong relationships with its vendors, thereby “developing strategic partners that are committed to our vision and work with us, not for us,” she says. ● It focuses on key elements that are essential to a successful direct-response program, including a commitment to
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