Jennifer Bielat

Jennifer Bielat was a unique and powerful player in the nonprofit sector, and touched the hearts of many colleagues in the industry. She unexpectedly passed away Aug. 2 from complications from a routine procedure at 57 years old.

Increasing Long-Term Value of Premium Donors Oct. 4, 2005 By Jennifer Bielat The use of premiums to acquire new donors and to cultivate and renew existing donors continues to be a proven technique in the nonprofit sector. Based on research done by several list-brokerage firms, mail trends indicate nearly two-thirds of fundraising mail contains premiums. A premium in a mailing typically drives a higher response rate and lower average gift. As a result, premiums attract a significant number of lower-dollar donors, which can be difficult for organizations to renew and upgrade. Although the average gift for premium mailings is on the rise, the