This past weekend, I read “It’s Not Just About the Donor” by Richard Perry and Jeff Schreifels. This was written during COVID-19, and one chapter is especially focused on fundraising during a crisis.
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FS reader Jeff Schreifels, senior partner at Veritus Group, made a point the other day in response to my blog post about The Leukemia and Lymphoma Society’s Totally Baldacious campaign. I see the point, but I don’t completely agree.
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