In “The Art, the Heart, the Ask and the Attitude,” F. Duke Haddad, vice president for development at the Children’s Medical Center of Dayton, explains how major gifts come a little easier when all of the elements are in sync. In our October cover story, “Something to Smile About,” FS Associate Senior Editor Melissa Busch explores how Operation Smile utilizes a holistic, fully integrated approach to fundraising to offset some of the challenges inherent in funding a nonprofit mission. Plus, cartoonist and creative consultant Stu Heinecke talks about how a well-executed cartoon can intrigue potential donors right into your direct-mail package in his feature,
F. Duke Haddad
Henry Rosso, a legendary modern fundraising professional, created several working philosophies from his book, “Lessons from a Master’s Lifetime Experience.” One, people need and want to give, yet many do not know how, to whom or how much. Second, people should be able to give according to their means, their own interests and their own inclinations, without pressure. The decision should be theirs. Finally, solicitors should always focus on the mission and not on budgeted needs of the institution. The solicitation is the simple process of taking a concern and sharing that concern with another individual.
Henry Rosso, a legendary modern fundraising professional, created several working philosophies from his book, “Lessons from a Master’s Lifetime Experience.” One, people need and want to give, yet many do not know how, to whom or how much. Second, people should be able to give according to their means, their own interests and their own inclinations, without pressure. The decision should be theirs. Finally, solicitors should always focus on the mission and not on budgeted needs of the institution. The solicitation is the simple process of taking a concern and sharing that concern with another individual. Close your eyes and think about years