LOS ANGELES (Reuters) - For actor Edward Norton, philanthropy and activism are practically in his genes so launching a website on Wednesday to encourage charity fundraising seemed natural to him.
Norton, 40, joined forces with a couple of Internet savvy friends to create Crowdrise (www.crowdrise.com) that gives people a free way to create their own fundraising pages to share through social networks, winning points and prizes along the way.
Edward Norton
November 1, 2009, The New York Times — In the weeks before the New York City Marathon, as he grappled with shin splints and a sore Achilles’ tendon, the actor Edward Norton fixated on a mantra he had plucked from a book by the Japanese author Haruki Murakami:
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