Donna M. Finley

Do You Hear Us Now? Communications, Fundraising and Donors March 7, 2006 By Donna M. Finley, CFRE We've all seen the telecom ad campaign featuring a man with a cell phone against his ear stopping in various locations and asking the question, "Can you hear me now?" The purpose of the ad campaign? To differentiate the company from its competitors by showing potential customers that no matter where you are, you can receive a strong reliable signal, and complete your call. It led me to wonder, how do nonprofit organizations differentiate themselves from their competitors and other nonprofit institutions with their "customers" -- their