Craig DePole

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

In 2017, Best Friends Animal Society made the bold announcement to make America a no-kill zone by 2025. This year, it decided to focus on its mid-level Golden Circle donors to reinforce the important work needed to reach this goal by 2025.