Most nonprofits understand the necessity of having a strong brand. It’s knowing how to create a strong brand that’s the hard part. Quite a few sessions at the Bridge Conference in Washington, D.C. last week focused on the topic of branding and proved that a little guidance can go a long way. In her session, “Brand and Loyalty Marketing: A Creative Approach,” Catherine M. Shaw, president of branding agency Mediastudio, reviewed the following three branding best practices that organizations can put to use to create a more effective branding strategy. Best practice No. 1: Employ multi-faceted brand strategies. Shaw said many groups use
Catherine M. Shaw
5 Branding Basics
More Blogs
