Barbara Brenner

BCA Fights to Set Itself Apart May 2, 2006 By Abny Santicola, editor, FS Advisor What do you do when your organization's No. 1 funding challenge is differentiating itself from the hundreds or even thousands of other organizations, larger and smaller than yours, with the same mission? With a mailing list of 16,000, half of which are donors, San Francisco-based Breast Cancer Action is smaller than organizations such as the Susan G. Komen Breast Cancer Foundation but larger than the many local breast cancer organizations out there. Getting people to distinguish BCA from other organizations is tough. Executive Director Barbara Brenner says it's

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