Imagine a school fundraising letter so personlized that it contains a quote not from just any teacher at the school, but rather from your child’s teacher. Or both your children’s different teachers. A letter that also went to the Joneses down the street, but with quotes from the Jones kids’ teachers.
Variable data imaging allows mailers to create mail pieces with different, often highly personalized text and images; its use so far has been mostly by for-profit mailers for high-value direct-mail campaigns, bills, statements and invoices. But Sarasota, Fla.-based private school The Out-of-Door Academy took a shot with it and found great success.
