Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.
Are you spending a lot of time on social media for your nonprofit and just kind of hoping it pays off? When it comes to converting social-media friends to donors, people often get it wrong.
You have no choice other than to report back to donors — not if you want to grow and not if you want to make your donors happy.
So much rides on our search engine rankings. In Canada, 3 percent to 6 percent of donated dollars go to international charities. It’s a very competitive marketplace for all nonprofits and extremely competitive for international charities. Advertising can be effective, but it’s also costly. Search engine optimization (SEO) allows us to capture the attention of the niche market of people who may want to make an overseas donation.
Tweets from yesterday's Twitter chat follow-up to the Engage Virtual Workshop: Driving Donations With Data (#engagedata).
In this free download you'll find 101 ready-to-go social media post ideas for Facebook, Twitter, Google+, Instagram, Pinterest, YouTube and LinkedIn. Plus, we sprinkled in some real examples from nonprofits who are creating great social media content. Please, borrow some of our ideas and use them as your own!
Mobile email open rates continue to climb, and there are major impacts of this trend on your nonprofit. Here are three things this trend will drive your nonprofit to address should you want to continue to use email to engage and fundraise.
A while ago, I was invited to be a guest lecturer at Brandeis University. As my friend David Mersky, managing director of Mersky, Jaffe & Associates, was introducing me, I put this question across various social-media platforms:
RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? I'm guest lecturing at Brandeis right now and would love to show the power of social media.
There was a lot of wisdom in the responses so I thought I'd share them with you. I'm including the links to the people who posted them.