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3 Steps to More Persuasive Writing
December 22, 2014

If you're a fundraising copywriter, you already have most of the tools you need to go from good to great. The rest are available to you. All it takes to get them, and the persuasive power that goes with them, is a lot of hard work.

Scammers Move From Ebola Phishing to Fundraising
November 19, 2014

Scammers routinely try to take advantage of humanitarian disasters to get people to open phishing emails, or to donate money to fake organizations. This month, they combined the two approaches, sending out approximately 700,000 spam emails asking people to donate money to fight Ebola through an Indiegogo fundraiser, according to a report by Silicon Valley-based security firm Barracuda Networks Inc.

This is the first time Barracuda has seen spam email used to solicit donations for an Indiegogo campaign, said Barracuda's senior data scientist Luis Chapetti.

In Ebola Fight, Private Foundations Provide Critical Financial Aid
November 17, 2014

The unpredictable nature of the Ebola virus has made the government’s partnerships with private donors critically important in the crisis response. Working outside the politically charged federal appropriations process and the sometimes sluggish bureaucracy, foundations and private individuals have been able to offer much-needed relief for those on the front lines.

Google Will Double Your Donation to Fight Ebola
November 11, 2014

Google announced that it will match monetary donations that its users make to fight Ebola through a new fundraising campaign website the tech giant launched Monday. This is the first matching campaign the company has ever announced.

The campaign will benefit four organizations — Doctors Without Borders, Partners in Health, Save the Children and the International Rescue Committee — by way of a donation to the Network for Good, an online fundraising platform.

9 Fading Fundraising Fundamentals
November 10, 2014

For the benefit of those who missed them, because no one taught them, here are nine fundamentals that will make your readers' job easier and consequently improve your fundraising results.

BeatBullying UK and MindFull Charities Suspend Services as Administrators Called In
October 27, 2014

An award-winning anti-bulling charity has gone into administration, leaving children in “despair” as its services were suspended. BeatBullying UK, along with its sister charity MindFull, which offers young people support for mental health issues, run helplines, online forums and counselling sessions. But on Tuesday, the charities’ websites were displaying a message directing people to the Samaritans or Childline for support instead.

“We are sorry MindFull and BeatBullying services are currently down,” it said.

Surround Sound Fundraising
October 24, 2014

While the old techniques — direct mail and telemarketing — still work and generate responses, they alone are no longer the "gold standard" in fundraising. Savvy nonprofits are moving to "surround sound" fundraising.

2014 Fundraising Technology Trends Study Released
October 17, 2014

In Find Accounting Software's 2014 Fundraising Technology Trends Study, 142 fundraisers were polled about their use of technology. Each of the fundraisers shared how successful they’ve been growing contributions. They also described their software management platforms, communication channels and payment acceptance methods.

Key findings include: Revenue growth is not assured. Fundraiser believe in technology but often lack it. Leveraging the Web matters. Diversification is key. There is an optimal technology profile a successful fundraiser.