An Ounce of Prevention
October 1, 2008

New Miracle Diet Targets Belly Fat! Bye Bye Belly Fat! No Exercise Required! These are the kinds of e-mails that have been showing up quite frequently in my inbox since I signed up recently for a nutrition-related newsletter. I’ve been dieting, reading about dieting and writing about dieting for 25 years. I’ve done everything from the ice-cream diet to Weight Watchers. Tried Dexatrim, which made me eat faster, and Slim-Fast, which made a great shake with lunch (though didn’t work so well in place of it). I took fen-phen even after it was banned, and once, I massaged a baked potato because I

YouTube Best Practices for Nonprofit Organizations
September 24, 2008

1. Reserve a URL to match your Web site. It’s important that your organization’s YouTube URL match your Web site’s URL in case you ever promote your YouTube channel in print materials or in your e-mail signatures. For example, Big Cat Rescue: Even if you don’t plan on using YouTube immediately, sign up and grab that URL before someone else does! PLEASE NOTE: When signing up for your YouTube account, your “username” becomes your YouTube URL! So, in this example, Big Cat Rescue has the username “bigcatrescue.” 2. Use your organization’s logo as your channel’s profile picture. Odds are that

Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!
July 9, 2008

Back in the ’90s, when I was editor of [FundRaising Success sister publication] Target Marketing, this strange thing called the Internet turned up on my radar screen. I did not understand it. In fact, nobody understood it. For one thing, with the dial-up modem, downloading was s-l-o-w. Investors fell in love with it and pumped billions of dollars into startup companies that promised to capture millions of “eyeballs,” and a large percentage of those eyeballs would turn into paying customers or cause advertisers to spend money. “The only bank that takes eyeballs,” Bill Bonner, brilliant founder and proprietor of the sprawling Agora Publishing empire,

Opening Up
July 1, 2008

The assignment seemed simple enough. Find out about “open sources” and write about them for our July issue. I knew they had something to do with technology, but that’s about it. I was concerned because when it comes to me and technology, let’s just say I have issues. And, when it comes to nonprofit technology issues, many of you might be in the same boat, so I suppose I seemed the perfect choice to write this story. I use the Internet to shop, e-mail, do research, read the latest news and feed my insatiable appetite for celebrity gossip. That’s it. No MySpace

Webinar follow-up: SEO Best Practices
June 24, 2008

In May, FundRaising Success conducted the webinar “If You Optimize It, They Will Come: SEO Best Practices for Fundraisers,” featuring Todd Whitley, vice president of e-marketing at The Leukemia & Lymphoma Society; Farra Trompeter, vice president of client relationships and strategy at Big Duck; and Rob Yoegel, vice president and online publisher, for the Target Marketing Group. Our panel was able answer many of the audience’s questions, but not all. Here, our experts address those questions that we couldn’t get to. To view this webinar, go to For a look at all of the archived FundRaising Success webinars, go to

Same Script, Different Cast: How Social Networking Can Learn From E-mail
June 18, 2008

[Editor’s Note: This piece originally appeared in the June 12 issue of eM+C Weekly, an e-letter produced by FundRaising Success sister publication eM+C. It’s written for for-profit e-marketers, but the information is equally applicable to nonprofits. To subscribe to eM+C Weekly, go to] Social networking is still in its infancy, but already we have seen rapid evolution in the way that consumers and marketers alike are using the new channel. One of the things I can’t help but notice is the similarity between the way social networking is evolving and how e-mail evolved. While there are some things that are different and/or better

How to Get More Donors, More Messages and More Success
May 20, 2008

Held in Washington, D.C., earlier this month, the 2008 Kintera User Conference provided organizations with a plethora of useful information, including a formula for effective grassroots engagement. In the session “Grassroots Engagement: More Donors, More Messages, More Success,” attendees were given this formula to help create high impact campaigns: Engagement = (microtargeting + mobilization) x viral. High-impact campaigns require compelling content that targets and mobilizes new and existing constituents, and gives them the means to increase the reach and depth of the campaign. Providing viral-marketing tools for the audience will increase overall engagement metrics. Successful and ongoing engagement requires pushing into the supporter’s “Priority

Advisor 05/13/08_Quote
May 13, 2008

“Our findings show that there is a wide gulf between donors’ intended and actual giving. The largest segment of respondents (47 percent) said that their primary reason for giving to charities was to assist the needy. Yet in 2006, these donors dedicated only 6 percent of their giving to organizations that aim to meet people’s basic needs in the United States, and sent just 2 percent of their donations to organizations that aid people in other countries. At the same time, they gave the bulk of their charitable contributions (60 percent) to religious causes. Respondents whose main philanthropic goals were to make their community

Lancaster Yeshiva Center
May 1, 2008

Unlike print, online communications can instantly communicate to the world at a relatively low cost. In the past 10 years, organizations with fairly specific audiences (for example, those serving a particular neighborhood, faith or point of view) have been able to welcome the world to their (virtual) doorsteps.

Top 10 Online Video Tips
April 2, 2008

From the Nonprofit Technology Conference Session “A New Tool for Online Campaigns: How to Show, Tell and Activate With a Video-centric Microsite.” 10. Make a good video — short and engaging with a call to action. 9. Video early and often — repurpose material into new pieces. 8. Create a nonprofit channel on YouTube. 7. Organize a video contest to incite enthusiasm among your supporters. 6. Comments on YouTube videos greatly enhance the video’s ranking in Google search results on related keywords. 5. Widget it! Keep control over your videos while adding features. Create your own video widgets using tools such as Sprout Builder,