How to Get More Donors, More Messages and More Success
Held in Washington, D.C., earlier this month, the 2008 Kintera User Conference provided organizations with a plethora of useful information, including a formula for effective grassroots engagement.
In the session “Grassroots Engagement: More Donors, More Messages, More Success,” attendees were given this formula to help create high impact campaigns: Engagement = (microtargeting + mobilization) x viral.
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