DMFA

A look at the Direct Marketing Fundraisers Association Package of the Year winner: the Fountain House Flying Cat Pads and Cards renewal campaign, with Amy Tripi of Tripi Consulting.

The Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its Package of the Year awards. Bringing home the highest honor, Package of the Year, was Fountain House for its Flying Cat Pads and Cards campaign.

Learn how Covenant House captured the Package of the Year and the top award for a mid-level renewal package. Also, learn the specifics about the City Harvest package that won the award for the best renewal campaign and how Helen Keller International captured the most votes for the best acquisition package. In addition to highlighting the key success factors for these great direct mail packages, we will also walk through the strategy behind our e-mail campaign award winner, PetSmart Charities.

Donors in the first quarter of the 20th century saw almost no advertising. Compare that to the 3,000 to 5,000 ad messages they get a day now, and you quickly realize that to even get your direct mail opened, you need to stand out from the crowd.

That was the message James Doyle of Virginia-based agency BMD presented at a DMFA luncheon titled “Standing Apart From the Crowd” (NYC, March 29).

When you’re raising money in a “small shop,” as public broadcasting operations often are, you’ve got to know how to make the most efficient and economical use of your precious resources.

EVENT: DMFA Luncheon, Jan. 25, 2006, New York SPEAKERS: Tiffany Lacey, director of development, Animal Haven; and Lisa Maska, account executive, Lautman & Co.Lacey: Animal Haven raised more than $60,000 in Katrina relief funds from 325 donors (25 percent of whom were new) by combining good local media coverage with a series of e-mails, most…