Cut Through the Clutter
Donors in the first quarter of the 20th century saw almost no advertising. Compare that to the 3,000 to 5,000 ad messages they get a day now, and
you quickly realize that to even get your direct mail opened, you need to stand out from the crowd.
That was the message James Doyle of Virginia-based agency BMD
presented at a DMFA luncheon titled “Standing Apart From the Crowd” (NYC, March 29).