Cause Marketing Forum Inc.

Biggest Cause-Marketing Drives Raised $358 Million Last Year
May 29, 2013

Charities raised more than $358 million last year from businesses that offered shoppers a chance to give at the checkout counter, according to a study released by the Cause Marketing Forum. The Cause Marketing Forum ranked 63 campaigns, focusing on those that raised more than $1 million last year from point-of-sale transactions. Most of the top 10 raised money for health-related causes.

Nonprofits Forecast More Cause Marketing Partnerships in 2012
October 25, 2011

In spite of the economy, two-thirds of America’s leading nonprofits engaged in cause marketing expect to form more business alliances in 2012, a survey by the Cause Marketing Forum reveals.

Of the nine past nonprofit winners of CMF’s highest honor, the Cause Marketing Golden Halo Award, 67 percent expect to be involved in more cause marketing campaigns in 2012, the CMF survey revealed. Twenty-two percent expect to field the same number of corporate partner programs in 2012 that they did this year.

Blackbaud Releases New Research Highlighting Important Trends in Nonprofit Peer-to-Peer Fundraising
March 4, 2011

Blackbaud today announced the release of two groundbreaking research studies at the Run Walk Ride 2011 Fundraising Conference at the Intercontinental Buckhead Hotel in Atlanta. The first studyrevealed the results of their first annual “Peer-to-Peer Event Fundraising Consumer Survey.” 

The second study reported on the findings of Blackbaud’s first annual “donorCentrics Event Benchmarking Summary,” a study based on in-depth analysis of fundraising performance data from six top nonprofit organizations from 2007 through 2009. 

Group coupons are new tools for charity
February 21, 2011

There are ever-growing marriages between group coupons and U.S. charities.

Promoters argue these are "win-win-win situations"-- for the consumer, the advertised business and the charity. But nonprofit leaders warn consumers to do some digging before donating, Some coupon sites donate little. Others much more.

IHOP and Children's Miracle Network Receive Gold Halo Award
May 29, 2009

CHICAGO, IL, May 29, 2009 — IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, today announced that its 2008 National Pancake Day Celebration was recognized with the Cause Marketing Forum's prestigious 2009 Gold Halo Award. IHOP and its national charity partner, Children's Miracle Network, both received the Gold Halo Award for Best Transactional Campaign, which highlights cause-marketing campaigns that generate donations via consumer activity.

TripAdvisor Honored With Cause Marketing Forum's Halo Award
May 29, 2009

NEWTON, Mass., May 29, 2009 — TripAdvisor(R), the world's most popular and largest travel community, has won a gold Halo Award, American cause marketing's highest honor. TripAdvisor won the "Best Use of Social Media" category for their fall 2008 "More than Footprints(TM)" campaign which distributed $1 million dollars between five travel-related non-profit organizations, including: Conservation International; Doctors without Borders; National Geographic Society; Save the Children; and The Nature Conservancy. Run by the Cause Marketing Forum, Halos recognize work that advances the interests of both nonprofit partners and a business, and are judged on conceptual strength, execution, business results, and cause results. The honors were announced in a May 28 ceremony at the Cause Marketing Forum's annual conference in Chicago.

Fundraising Forum: State of the Sector, Part 2
January 1, 2008

Editor’s Note: Part 1 of this virtual roundtable on changes in the fundraising landscape over the past year and what’s ahead for fundraisers in 2008 appeared in the December 2007 issue of FundRaising Success. Or you can find it by logging on to Margaret: Let’s turn this conversation around just a bit. Look back at this time last year. What has happened in that time that surprised you, caught you off guard? Roger: What has been a pleasant surprise for me is that in this past year technology really began to show its power and potential. Especially Web 2.0 and the user-generated

Partnering for a Cause
May 23, 2006

May 23, 2006 By Abny Santicola, editor, FS Advisor Cause marketing is a win-win relationship built on the premise that there are key things that nonprofit organizations can offer to corporations and vice versa. Kissimmee, Fla.-based Give Kids the World has long relied on corporate partnerships to support its work fulfilling the wishes of children with life-threatening illnesses. Previewing her session from the Cause Marketing Forum June 12-14 in New York City, GKTW President Pamela Landwirth talks about those successful partnerships. According to Landwirth, corporations can support nonprofits in numerous ways, including: 1. Cash donations. 2. In-kind gifts. 3. Workplace