Biggest Cause-Marketing Drives Raised $358 Million Last Year

Charities raised more than $358 million last year from businesses that offered shoppers a chance to give at the checkout counter, according to a study released by the Cause Marketing Forum. The Cause Marketing Forum ranked 63 campaigns, focusing on those that raised more than $1 million last year from point-of-sale transactions. Most of the top 10 raised money for health-related causes.